Atlantis Reef Emporium Privacy Policy

Last updated: 1st March 2026
Business name: Atlantis Reef Emporium Ltd
Registered office address: 20–22 Wenlock Road, London, England, N1 7GU
Email: atlantisreefemporium@gmail.com
Telephone: 01789 863 404

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1. Introduction

Atlantis Reef Emporium Ltd is committed to protecting and respecting your privacy.

This Privacy Policy explains how we collect, use, store and safeguard your personal data in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and other applicable UK data protection laws.

By using our website or purchasing from us, you agree to the practices outlined in this policy.

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2. Information We Collect

We may collect and process the following personal data:

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Information you provide to us:

• Full name

• Billing and delivery address

• Email address

• Telephone number

• Payment details (processed securely via third-party providers)

• Account login details (if applicable)

• Correspondence and enquiries

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Information collected automatically:

• IP address

• Browser type and device information

• Website usage data

• Cookies and tracking information

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3. How We Use Your Information

Atlantis Reef Emporium Ltd uses your personal data to:

• Process and fulfil orders

• Deliver products and services

• Communicate regarding your purchases or enquiries

• Manage customer accounts

• Improve our website and services

• Meet legal and regulatory obligations

• Prevent fraud and maintain security

Where you have opted in, we may also send marketing communications. You can unsubscribe at any time.

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4. Lawful Basis for Processing

Under UK GDPR, we rely on the following legal grounds:

• Contractual necessity – to fulfil your order

• Legal obligation – to comply with tax and accounting laws

• Legitimate interests – to operate and improve our business

• Consent – for marketing communications

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5. Sharing Your Information

We only share your data where necessary, including with:

• Payment service providers

• Courier and delivery companies

• Website hosting and IT service providers

• Professional advisers (e.g. accountants)

• Regulatory or legal authorities when required

• We do not sell your personal data to third parties.

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6. Data Security

We implement appropriate technical and organisational safeguards to protect your personal data against unauthorised access, misuse, loss or disclosure. All payment transactions are processed securely through encrypted third-party providers.

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7. Data Retention

Personal data is retained only for as long as necessary to fulfil the purposes outlined in this policy, including legal, tax and accounting requirements.

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8. Your Rights

Under UK data protection law, you have the right to:

• Access your personal data

• Request correction of inaccurate data

• Request deletion of your data

• Restrict or object to processing

• Request transfer of your data

• Withdraw consent (where applicable)

• Lodge a complaint with the Information Commissioner’s Office (ICO)

• ICO Website: https://www.ico.org.uk

• To exercise any of your rights, please contact us at atlantisreefemporium@gmail.com.

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9. Cookies

Our website uses cookies to enhance functionality and analyse website performance. You can manage cookie preferences through your browser settings. 

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10. External Links

Our website does not contain links to external websites.

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11. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be published on this page with a revised “Last updated” date.